National Self Storage Increases Online Presence Through YellowBook

March 12, 2010

03/11/2010

National Self Storage Inc. (NSS), which provides consulting and management services to the self-storage industry, is partnering with YellowBook, an online provider of Yellow Page directories.

Using YellowBook’s WebReach and Elite Level SEO services, the partnership will provide a comprehensive Internet marketing campaign including search-engine optimization and pay-per-click advertising, designed to drive leads to the company’s website and improve overall website performance.

Focusing on the 33 geographic NSS locations, the YellowBook program will incorporate relevant search terms and target prospective customers searching online within a 5-mile radius of each facility. The campaign has been structured to drive traffic for both NSS-branded and non-NSS-branded clients.

In addition to the partnership with the YellowBook, NSS has also joined the online self-storage directory www.storagefront.com. Tenants are able to make unit reservations at all NSS facilities through this site.

NSS has been reallocating marketing budgets to favor more modern marketing techniques. “We are redirecting these budgeted funds to increase the presence of our facilities on the Internet,” said President Robert Schoff..

1 Comment | All Local Search Posts, Home Services, Real Estate | Permalink
Posted by Rich H

Search Alert: Carpet & Rug Cleaning

February 14, 2010

In Jan 2010, there were over 3.8 million searches for local carpet &  rug cleaners online. This includes both Internet Yellow Pages sites, as well as local search sites. The majority of these searches are using the same 335 keywords and keyword combinations, including:

  • carpet cleaning
  • steam cleaning
  • rug cleaners
  • local carpet cleaner
  • NYC rug cleaning
  • carpet shampoo
  • upholstery cleaning
  • boston rug shampoo
  • chem dry
  • green carpet cleaner
  • professional rug cleaner
  • oriental rugs cleaning
  • cleaning berber carpet
  • area rug cleaning
  • rug cleaning LA
  • macy’s rug cleaning
  • residential carpet cleaner

Are you visible?

1 Comment | All Local Search Posts, Home Services, Pay-Per-Click | Permalink
Posted by Rich H

From the WSJ: Marketing Advice for Small Businesses.

October 10, 2009

 

From the Wall St. Journal Small Business Report:

Q: I work for my parents in a family-owned roofing company. We want to grow our 30-year-old business, but our biggest problem is advertising. We’re listed in the yellow pages, but the cost eats into our profits. I tried services that supply leads on potential clients, but wasn’t happy. How can we get more bang for our buck? —Jeremy Roberts, Upland, Calif.

A: First off, don’t dismiss the yellow pages. Even in a time of Twitter, the old-fashioned approach can still be quite effective, especially if you are trying to reach an older or home-owning demographic.

Read the entire article here.

Leave a Comment » | All Local Search Posts, Home Services, Traditional Media | Permalink
Posted by Rich H

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